Oribe Beautiful Color Shampoo has the following features: This ultra-gentle cleanser extends the life of your dye with high-tech ingredients that target damaged areas for intense moisture treatment and protect your hue from the elements. Bioflavonoids, responsible for giving fruits their fantastic hues, protect hair’s own color from fading and discoloration. Baobab Tree Extract offers the same benefit to parched, color-treated tresses, providing superior moisture to the driest areas first. Thanks to Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower Extracts), it defends hair from oxidative stress, photoaging and the deterioration of natural keratin, while protecting from the drying, damaging and color-depleting effects of the elements. Thanks to Kaempferia Galanga Root Extract found in Southeast Asia, it delivers natural UV protection. Edelweiss Flower Extract, from the Swiss Alps, provides natural protection against the drying, damaging and color-depleting effects of the elements. Infused with Watermelon Extract from the Kalahari Desert, it defends hair from oxidative stress, photoaging and the deterioration of natural keratin.